Event Management Courses

Take event management courses to begin your career as a professional Event Planner!

Want to become an event planner? Take our Event and Promotions Management Diploma, and be job ready in 12 months! Check out the event management courses in our Event and Promotions Management program.

Association Management (AM)

This course will explore the role of Associations, Societies, Charities and Foundations in the field of Festivals and Events. This course will explain the important role that these organizations play, who they are, what they do and who they represent. We will also look in depth at how these organizations operate and the role of the Board of Directors, Executive, and Executive Director. In addition we will explore how these types of organizations differ as well as how they are similar, how they are governed and what it takes to create these types of organizations.

Business Communications (BC)

Business Communications prepares the students to write and speak professionally in a multi-cultural, technologically sophisticated corporate setting. Basic writing, proofreading skills, and clear business English are stressed. Students are taught to draft and evaluate a variety of letters, e-mails, memos and reports as well as demonstrate oral communication skills in meetings, telephone calls and oral presentations. The assigned readings, together with the reinforcement exercises are the principle learning activities.

Business Technologies (BT)

In order to survive and prosper, businesses must take advantage of the most appropriate technology available. Students receive an introduction to various business technologies including word processing and spreadsheets. The medium to achieve this knowledge will be the Microsoft Office Suite. Building on a foundational understanding of Windows, as well as Internet browsers, students will learn the basic skills for Microsoft Word, Excel, and PowerPoint. Leveraging the interoperability of these applications will also be explored.

Design Studio 1 (DS 1)

This course begins a study of concepts and skills in commercial art and graphic design using industry-standard illustration, digital publishing and image editing applications. In today’s world, products need an edge to differentiate themselves from other products. This is done through brand identity. Students will learn all aspects of creating a brand experience – from concept to application.

Employability Skills 1, 2 (ES 1,2)

Businessman giving paper to colleague and talking on phone

Having technical skills and talent are no longer sufficient to find and keep high quality jobs. Employers desire candidates with a high level of employability skills that include personal management, communication, problem solving, positive attitudes and behaviors, adaptability, and teamwork skills. Employability Skills courses provide a work environment that allows students to practice their employability skills and technical skills while simultaneously acquiring additional entrepreneurial and employment relevant skills. In all programs, ES courses will be operationalized through regional focuses providing an ideal context to demonstrate and practice employability skills.

Event Planning 1 (EP 1)

This is an introductory course that examines the various elements involved in the event planning process. This course includes a general overview and discussion of event logistics, fundraising and sponsorship, objectives, feasibility studies, case studies, risk management, best practices, and the roles they play in the event planning and promotions process.

Event Planning 2 (EP 2)

In this practical applied course, students will be immersed in the event promotions and management process through the successful implementation of a small-scale single-location event in their local community. Students, with the mentorship of a professional event planner, will utilize the training and knowledge gained in the first two quarters – such as fundraising, logistics, and writing effective proposals – in order to successfully plan and execute an event.

Event Planning 3 (EP 3)

In this applied, mentorship-based course, students will be given the opportunity to participate in a larger-scale event in their community. They will work out unique aspects of event management and promotions for a larger event, such as awareness of the target audience, researching site logistics, and local bylaws. Students will assess their own skills and competencies and will organize themselves according to their individual strengths in order to effectively execute this event.

Event Planning 4 (EP 4)

This mentorship-based course continues with the production of the event that students began working on in EP 3. Students will work through factors such as risk management and marketing and will continue to apply the knowledge and skills they have gained in previous courses, with a special emphasis on fundraising techniques and practices. The course will end with a final evaluation of the entire project – what worked, what failed, what was learned, and what would be done differently next time.

Festivals (FES)

For as long as anyone can remember, people have celebrated. Celebration itself is perhaps the most common denominator that we have, with the unique ability to cross all barriers of race, religion, ethnicity, age, politics, economics, education and geography. From small, localized celebrations to mega events with global outreach, festivals and events bring hope and joy. It is an industry that is built around dreams and imagination; and the people who understand not only the importance of dreaming, but know how to make these dreams come true. Festivals will provide insight into the many areas of responsibility associated with the festival and events industry

Finance & Accounting (FA)

This course will provide an introduction to finance and to the accounting cycle. This will include understanding accounting terms, debits & credits, the accounting cycle, and how to read financial statements. In addition, the course will provide the students opportunities to apply accounting practices to an event driven environment. This includes cash flow projections, determining the viability of an event, the creation of a budget for an event and methods of documentation that provide for relevant analysis of an event.

Hospitality Law (HL)

Understanding the laws in hospitality is an essential component of events promotion. Students will learn about fair practice, laws and licensing, insurance, liabilities and discrimination in the workplace. Students will also touch on the legal ramifications of intellectual property, rights of privacy and publicity, defamation, domain names, and e-commerce.

Introduction to Computer Graphics (ICG)

This foundation course provides a solid background in vector and bitmap graphics creation, translation skills, graphic file management, scanning, and format conversion necessary for every field of computer graphics. These applied skills get you underway in a variety of our core computer graphic applications which are used in ever-increasing levels of integration throughout the program.

Marketing 1 (MKT 1)

Fundamentals of traditional marketing concepts are discussed and applied to practical exercises and case studies that focus on entertainment industries. This course discusses many topics such as marketing mix, strategic planning, market characteristics, marketing research techniques, market segmentation, target market selection, economics, and business and international marketing.

Marketing 2 (MKT 2)

A combination of Marketing 1 with further exploration of selling, promotion, distribution, pricing, product and service management and how it can be applied to the event promotions industry. Students will be exposed to fundamental issues and techniques in internet marketing and how to employ these methods on the promotion of events.

Media English (ME)

This introductory course is for students intending to focus on media related careers. The course will focus on language, communication, public speaking, media deconstruction and media reconstruction.

EPM Portfolio Production Workshop (EPM PPW)

In this course, students will be preparing their final portfolio that they will take with them upon completion of the program. The portfolio will include any aspects of events worked on in the previous quarters.

Professional Development 1 (PD 1)

PD 1 is the foundational class in the Professional Development series. It is designed to assist students to develop self-awareness by critically examining different aspects of their personalities. They will also be prompted to question their beliefs and behaviors in order to develop a clear sense of the influence they have on their own lives. Students will develop a vision for their future based on the insights they gain from the exercises in this class.

Professional Development 2 (PD 2)

In order to survive and prosper, businesses must take advantage of the most appropriate technology available. Students receive an introduction to various business technologies including word processing and spreadsheets. The medium to achieve this knowledge will be the Microsoft Office Suite. Building on a foundational understanding of Windows, as well as Internet browsers, students will learn the basic skills for Microsoft Word, Excel, and PowerPoint. Leveraging the interoperability of these applications will also be explored.

Professional Development 3 (PD 3)

PD 3 is designed to build on the self-awareness and interpersonal skills to focus on self-mastery and leadership. Students will define what success means to them and then develop strategies for creating that success in their studies, their careers, and their personal lives. They will develop strategies for being an effective leader – both in their own lives and in leading others. Students will also explore the concept and issues related to work/life balance and will have the opportunity to develop and implement a variety of strategies that will assist them with achieving balanced academic and social supports.

Professional Development 4 (PD 4)

PD 4 is designed to build on the skills developed in earlier PD modules to develop professionalism. In this module students will learn the importance of ‘branding’ and corporate culture. Students will create a unique ‘brand’ statement and an effective resume. The final project in this course is a panel interview where students will have the opportunity to apply their professional skills in a formal interview setting. The interview will be filmed so that students can critique their performance and develop strategies for improvement.

Project Management (PM)

Project Management will introduce students to the concept that organizations are moving toward “project-based” management to get more done with fewer resources. As the demand for effective project managers continues to grow, more and more individuals find themselves with the “opportunity” to manage projects for the first time. This course is intended to provide students with the key concepts and fundamentals of traditional PM and how to apply them effectively.

Sales, Negotiation and Sponsorship (SNS)

This course is designed to teach students the basics of selling and how to sell events and event services. As well, negotiation with suppliers and vendors will be covered. Students will learn how to procure sponsorship for events, festivals, conventions and expositions.

MAKE PASSION YOUR PROFESSION!

To learn more about our event management courses, and to explore if this is your fantasy job, fill out our form to get more information. A helpful Program Advisor will answer all your questions and inspire you to pursue your dream!

For immediate assistance, give us a call at 1–844–429-1847.

Students and Grads, join us at our Networking Event on May 25 from 4pm to 6pm. Get your tickets at eventbrite.com.